How well do you know your customers? Do you know your highest-paying customer so far?

Can you reward your first-ever customer? Do you even know who that is?

These are important questions that every e-commerce business owner should have answers to.

As a business owner, you have many streams of data coming from sales, customer service, marketing, and social media. How do you organize and translate these data into valuable business information? This is where CRM comes in.

What is a CRM?

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.

Having a customer relationship management system as an e-commerce business owner will benefit you in so many ways. Here are some of these benefits;

Record keeping

This is a significant benefit of a CRM, to keep a record of all your customers- their gender, location, what products they have bought from you, how many times they have patronised you, and so many more. All of this data will be stored on your CRM.

Customer personalisation

CRM helps you to treat your customers as individual entities and meet their unique needs. You can send personalized, targeted messages to your visitors like birthdays and special offers. This makes your customers know that you see them and know them. It also shows that you are interested in building relationships and this will eventually drive more sales.

Reduces response time for repeating customers

Using a CRM, you will have the necessary details of a repeating customer stored so you do not need to ask for these details over and over again each time they want to buy from you. This makes the whole purchasing process easier, smoother and faster.

Upselling to customers

CRM helps you to know when to upsell to a customer. For instance, if a customer bought a phone from you last month, you can upsell that new phone case or screen guard you just got in stock. This will complement the phone they bought previously.

Conclusion

The goal of a CRM is simple, to improve business relationships to grow your business.

Stop racking and stressing your brain to keep track of your customers, get a CRM attached to your website or business.

If you don’t know how to go about this or you need a website, an app or any type of business software, we are your trusted development partners. Reach out to us today.

If you found this post useful, pls share it with every e-commerce business owner you know. Also, watch our video on CRM.